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An effective correction on COVID-19 misinformation is necessary for improving public health. To explore the effects of various methods to correct misinformation on social media, we examined the effects of accumulated corrections (e.g., one vs. two. vs. three) by two types of social-media users (e.g., individuals vs. health organizations) on COVID-19 fake news. We found that participants tended to reduce their perceived accuracy ratings and willingness to share misinformation with correction compared to a control condition. However, a significant effect of accumulated corrections was not observed. To understand the possible reasons behind the ineffectiveness, we did an exploratory analysis on expressional types of correcting comments and found that the simpler the comment is, the more effective the correction is. Our findings suggest making correcting comments “simple” in terms of COVID-19 fake news on social media.
아니…2페이지야
Memo
소셜 미디어에서의 Misinformation을 수정하는 방법
accumulated corrections (e.g., one vs. two. vs. three)
by two types of social-media users (e.g., individuals vs. health organizations)
COVID-19 Fake News에 대해
결과: Correction이 있으면 Perceived Accuracy Rating / Willingness to share가 감소
Ineffectiveness에 대한 Exploratory Analysis 결과: Expressional Type에서, 코멘트가 짧을수록 correction이 효과적.
There were three conditions regarding correction for fake news:
no correction (CON)
correction by individuals (IND)
correction by health organizations (ORG)
Regarding accumulated corrections, three types of correcting comments (Lewandowsky et al., 2012)
Simple, Brief Rebuttal (R): the simplest form to debunk fake news with a negating sentence
Emphasis on Facts & Simple, Brief Rebuttal (ER): a sentence emphasizing the falsity of fake news, followed by a negating sentence
Alternative Account (A): an explanation for trying to fill the gap left by retracting misinformation